·         Dry and Itchy Leave-In Conditioner. Adds moisture and shine.

·         Detangles curls

·         Enriched with Piroctone Olamine, Ceramides, Olive Oil, and Tea Tree Oil.

·         Prepares the hair for styling. Eases wet combing.

·         Apply liberally, to clean wet, detangled hair. Distribute well throughout the entire head of hair, from root to tip. Comb through to maintain tangle.

Fight dandruff by going deeper than the eye can see! This olive & tea tree oil treatment will nourish and add extra moisture to the scalp. Relieve scalp itch, flaking, and irritation associated with seborrheic dermatitis and dandruff. Give your hair what it needs to fight off dandruff from within. Your scalp will thank you later!

Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for. The power-packed As I Am® DoubleButter®Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils. It gets the job done.

·         As I Am Restore & Repair

·         This creamy rich texture comes from a special formula infused with fiber strengthening ceramides

·         Jamaican Black Castor Oil using nano-technology

Provides moisture and strength while detangling and strengthening fibers to help repair & restore hair & scalp health after cleansing. Vitamin E and Vitamin C work together to provide nourishment to your hair and scalp and detangle coils and curls. For best results use with As I Am JBCO Shampoo.

Eases wet combing and detangling while adding moisture and shine to fibres to repair and restore hair fibre health. An essential pre-styling product, As I Am JBCO Leave-In Conditioner is a must use before the As I Am JBCO Smoothie or JBCO Curling Crème to avoid flaking. If you are looking for that extra hydration boost, combine with As I Am JBCO Water.

Enrich dehydrated hair with an intense therapy masque. This rich creamy treatment is infused with Jamaican Black Castor Oil, Vitamin C & Vitamin E to moisturize, detangle and provide shine to your curls and coils. This formula is built for deep conditioning & long-lasting hydration to restore and repair your hair & scalp health. Use to soften hair, ease combing and treat breakage, split ends, and dry scalp.

As I Am Curling Crème is formulated with fiber strengthening ceramides and castor oil. Nature’s best moisturizers, and curl boosters, will lock in precious moisture while simultaneously defining your coils and curls. This rich formula built with nanotechnology will provide much longer lasting hold, minimize frizz, and maintain curl definition for days.

Eases wet combing and detangling while adding moisture and shine to fibers to repair and restore hair fiber health. An essential pre-styling product, As I Am JBCO Leave-In Conditioner is a must use before the As I Am JBCO Smoothie or JBCO Curling Crème to avoid flaking. If you are looking for that extra hydration boost, combine with As I Am JBCO Water.

It will provide you with shine and hydrate your strands. Gentle for children and babies plus you can use some too. 

Use Coil Defining Jelly to define your coils, shine your coils, and help them do what nature intended.

I Am born curly avocado shea cowash cleansing conditioner. Contains organic Avocado oil, shea butter and coconut oil. Born curly avocado shea cowash effectively cleanses without robbing hair of its natural moisture.

Born Curly Born Curly Aloe Shampoo & Wash is perfect for young ones’ hair, scalp and delicate skin. It effectively cleanses while maintaining natural moisture balance. Gentle enough for daily use.

This smoothie will provide you with the most defined twists, which will be bouncy, shiny and soft. The formula is frizz-fighting which will keep your flyaways at bay.

As I Am Curl Defining Jelly beautifully defines curly textures and smoothes the natural curl formation with just the right level of hold. Provides long-lasting definition and great shine. Non-flaking when used as directed.

A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy hair growth from the follicular level.

Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration, nourish your hair with a daily serving of Moisture Milk. It’s loaded with some of nature’s best emollients to make your hair smile.

As much as we love our natural-textured hair, the job of detangling can be quite a chore. Despite the time it takes to free wet hair of tangles, (particularly for those with longer, thicker hair), can result in breakage, fiber weakening and even excess shedding.

As I Am Smoothing Gel. Smoothness Where You Want It. Provides Hold and Shine for Smooth Styling. Wherever and whenever you want your hair to lay down and stay awhile, reach for this superb smoother. Unlike the average gel, it doesn't contain harsh ingredients... Instead, its made with organics which do the job, but in a gentle, healthy way. Great for smoothing the hairline or other areas of your do where you desire sleekness. Provides a secure hold. Moisturizes. Adds shine. Rinses easily from the hair when its time to cleanse. Wont dry out, harden or roughen hair.

Nourishing Sunflower and Castor Oils are combined with Amla and Sugar Beet Root to replenish, hydrate and re-define curly hair, whilst penetrating into follicles to promote healthy hair growth. Helps prevent shedding and thinning so you can experience big, bouncy locks with strong, long-lasting definition.