-
Hair Extensions
-
WIGS
-
Hair Care
- HAIRDRESS, CUSTARDS AND CREAMS
- HAIR TREATMENTS & OILS
- HAIR GROWTH
- HAIR REPAIR
- SHAMPOOS & CONDITONERS
- HAIR LOTIONS & MOISTURISERS
- HAIR DETANGLERS
- PURE OILS
- RELAXERS & TEXTURISERS
- HAIR COLOUR
- HAIR POLISHERS & SERUMS
- MOISTURISING, DETANGLING & SHEEN SPRAYS
- HAIR WAX, GEL &POMADE
- HAIR MOUSE
- EDGE TAMER / CONTROL & WAX STICKS
- BRAIDS & LOCS GEL, WAX & SPRAYS
- Beard Treatment
- Mens hair styling
-
NATURAL RANGE
- Tgin Full Range
- Eden Bodyworks
- Nature's Protein
- OBIA Naturals
- Dippity Do Girls with Curls
- Arganatural Pro shine
- Shine and jam
- silicon mix
- CURLS
- Smooth'n Shine
- Camille rose
- Alikay Naturals
- Twisted Sista
- Softee Naturals
- Carol's Daughter
- Maui Moisture
- Kerafill Keratin Treatment
- The Mane Choice
- Inahasi Naturals
- AS I AM
- FIFTY'S
- Pantene Gold
- EDGE BOOSTER
-
Skin Care
- Kids
- Electricals
-
Make Up
- ACCESSORIES
- Contact Lenses
-
All brands
- 100% Pure
- 55H+
- A3
- Aboniki
- Absolute New York
- Adore
- Affirm
- Africa's BEST
- African Dream
- African essence
- African Pride
- Afro Sheen
- Afrotic
- Aftress
- Agadir Argan Oil
- Agor
- Alamgeer
- Alikay Naturals
- Aliza
- Aloe Pura
- Alpecin
- American Dream
- Ampro PRO STYL
- Andis
- Angels
- Annie
- APH Olive Oil
- Aphogee
- Aphrodite
- Ardell
- Argan Oil
- ARGAN SMOOTH
- Arlo's
- AS I AM
- Asepso
- ASTRAL ORIGINAL
- At One with nature
- Aunt Jackie's
- Aveeno
- Aztec Secret
- B&B
- B&C Skin Tight
- Babyliss
- BB
- BEARD GUYZ
- Beautiful Textures
- Beauty Collection
- Beauty Forever Make Up
- Beauty Formulas
- Bebe
- Beldam
- BENJAMINS
- Better Braids
- Bigen
- Bio chear
- bio claire
- Black & White
- Black Opal
- Black Queen
- BLISTEX
- Blue Magic
- BMB Super Hold
- BOBBI BOSS
- Bonfi Natural
- Bounce Curl
- Bragg
- Braid Masters
- Brazillian Loose bundle
- Breezy
- BRISTOWS
- Broadway Nails
- BRUT
- Brylcreem
- bump free
- Bump Patrol
- BUMP STOPPER
- BURNET
- By My Beard
- CAMILLE ROSE NATURALS
- Cantu
- Carbolic
- CARIBBEAN NATURAL
- Carmex
- Caro Bright
- Carol's Daughter
- Carotein
- CARROT GLOW
- Chantal
- Cherish
- Chic Bond
- Cidal
- Clairmen
- Clean & Clear
- Clear essence
- Clearasil
- CLERE
- Clovate
- COCOA GLOW
- Cococare
- Colormate Red Plus
- Colour Culture
- Cosmetic Wholesale
- COVER YOUR GRAY
- Creme Of Nature
- Crusader
- Curalene
- CURL CARE BY DR. MIRACLE'S
- Curl Show
- Curls
- Curls & Naturals
- Curly Chic
- CURLY KIDS
- Cynos Blondie Plus
- Dabur
- Dance Dragon
- DARK AND LOVELY
- DAX
- deep heat
- DELIA COSMETICS
- DENMAN
- DEO
- Designer Touch
- Dettol
- DIAMOND GLOW
- Diana
- Difeel
- Dimples
- Divine Collection
- Doctor Clear
- DOO GRO
- Dove
- DR
- Dr.Miracle's "feel it" formula
- Dress Maker
- DUDU-OSUN
- dudu-osun
- Duo
- E45
- EBE
- Ebin
- Ebin new york
- Ebin new york
- EbonyBaby
- Echo Collection
- ECO HAIR
- Eco styler
- EDEN
- EDGE BOOSTER
- ELASTA QP
- ESHA
- EVER SHEEN
- EXPRESS GLOW
- Express White
- EXTREME GLOW
- Fadeout
- Fair & White
- Fair Lady
- Fantasia iC
- FAUXMINK
- Feme
- Fifty's
- Fine Lines UK
- First Lady
- florida
- FONEX
- Fro Babies Hair
- Fruit of the Earth
- FYNE
- G's Hair Beauty
- Gabri
- Gamma+
- gentle treatment
- Ghost bond
- GHOST BUSTER
- Glamour
- Glory
- GLYSOLID
- Goddess Remi
- Gold Finger gel glam
- Gold N Hot
- Gorilla Snot
- Grip Bond
- groganics
- Hair Beads
- Hair Ecstasy
- Hairaisers
- Hairtex
- Have A Scent Collection
- Hawaiian silky
- HAZ
- Health Care
- hive
- Hollywood Beauty
- HOT LIPS
- i GEL
- I.ENVY
- ICAN London
- IKB
- Imperial Leather
- Impression
- IRISH SPRING
- Irish Spring
- Island Beauty
- J2
- JAHAITIAN COMBINATION
- Jamaican Mango & Lime
- Janet Collection
- JERGENS
- Jerome Russell
- JESSE
- johnson's
- JOLEN
- JR ORGANICS
- JULIENNE
- JUST FOR ME
- Just For Men
- Kaniz
- KeraCare
- Kerafill Keratin Treatment
- KG
- KHS Mac
- Kinky Curly
- Kiss
- KISS
- Kiss Colors
- kiss new york
- KTC
- KUZA
- L.A. Girl
- L'OREAL
- L&K
- La Beaute London
- Labidjanaise
- LANSILK
- Lansilk
- LASH'S
- Lemon Glow
- Lemonvate
- LET'S JAM!
- Lets Dred
- Level Shampoo
- LIfe Buoy
- LILY
- Limacol
- LISTERINE
- looks
- Lotta Body
- Luster's pink
- Luster's Pink Kids
- Luster's S Curl
- Lux by Qfitt
- MAGIC
- Magic
- MAGIC COLLECTION
- MAGIC WAVE
- Magno
- MAKARI
- MAKAZO
- Mama Africa
- Mamado
- Mane 'n Tail
- Manic Panic
- Manic Panic NYC
- Mason's
- Maui Moisture
- Maxi White
- Maxima
- Mazuri
- MC Paris
- MEGA GROWTH
- Mekako
- Mesmereyez
- MEXFECTQR
- Mielle
- Milani
- Milkyway
- Miracle 9
- Miracle Maxitone
- Miss Jessie's
- Miss White
- Mister Sharpz
- Mitchell Brands
- MIXED ROOTS by CURLY KINKY
- Mizani
- MnM Bio Skin Care
- Molly&rose
- MORGAN'S
- Morgan's Pomade
- Moroccanoil
- Motions
- Motown Tress
- MOULDIN
- MURRAY'S
- Murry Collection
- Muse & Rose
- Nair
- NAPPY STYLES
- NATSKIN
- Natural classic henna
- Nature Grow
- NATURE SPELL
- Neoprosone
- Neutek
- NICKAK NEW YORK
- Nihati
- Nivea
- NK Make up
- Noxzema
- NUBIAN QUEEN
- Nubian Queen
- NYXON
- O'TENTIKA
- Obsession
- OGX
- Ojojoo
- Olaplex
- OLBAS
- Omic
- Option Essence
- Options by hive
- Organic Essence
- organic hair energizer
- Organics APH
- ORS Organic Root Stimulator
- P LATOUCHE
- Paint Glow
- PALMER'S
- PALTAS B.K.C
- Pantene Gold
- PAPAYA & PASSION FRUIT
- Parachute
- Paris Collection
- Parnevu
- Pashana
- PCC Brands
- PCJ BY LUSTER'S
- PEGA'O! STICK TO IT
- Perfect Clear
- Perfect Cosmetics
- PERFECT RESULTS COCKTAIL
- perfection
- PHARMA & WHITE
- Poppy & Ivy
- Poppy & Ivy 5D Darling Lashes Bold Volume
- Pr. Francoise Bedon
- Pretty smooth
- Princess By Nature With Olive Oil
- PRO-LINE
- PRO:VOKE
- PROFECTIV
- Pure - Klenz
- PURE GLOW
- QEI +
- Qfitt
- QUEEN ELISABETH
- QUEEN HELENE
- RadianB
- Radox
- Rafia
- RAW FOAME
- RED by KISS
- Red One
- Remington
- Remy Couture by Sleek
- RENBOW
- Response
- Response
- REVLON REALISTIC
- REVUELE
- rico
- RINJU
- Rk By Kiss
- Roux
- ROYAL
- Rubee
- RUSH
- Sahara single bible
- SALON GRAFIX
- Salon pro
- SAMARITAN
- Sandie Lashes
- SATIN SMOOTH
- SC PRO
- Schwarzkopf
- Sensationnel Hair
- Serene Beauty
- Serenity
- Shea Butter
- Shea Moisture
- Shea Moisture Baby
- Shimmer Lights
- Shine and jam
- Sibel
- Silicon Mix
- Simple
- Sinelco
- Skin Nouveau
- skin white
- Sleek
- Smooth'n shine
- sofn'free
- Sofn'free N'Pretty
- Soft & Beautiful Botanicals
- Soft & Precious
- Soft Sheen Carson
- Soft'N White
- Softee Naturals
- Spetra Miracle Fibre
- St. Ives
- St. Ives
- STA-SOF-FRO
- Stay On Satin
- Stella Collection
- STRICTLY
- Strong Ends Honey Infusion
- Style Collections
- Style Icon BY SLEEK
- Stylin' Dreds
- Stylo
- Sudocream
- sulfur8
- Sunny Isle
- Sunsera
- Sure White
- Swan
- T444Z
- TALIAH WAAJID
- tcb naturals
- Tend Skin
- Tend Solution
- texture my way
- tgin
- The Bobby Company
- THE HAIR DIAGRAM
- The Look
- THE Mane CHOICE
- The One & Only
- The One Oily
- The Shave Factory
- Tian Ho
- TIGI
- Tinkle
- TINT LASH
- TNT
- Topiclear
- Topicrem
- Topop
- TOTEX
- Toys
- TRESemme
- Triple Eight Brand
- Triple Lanolin
- TROPIC ISLE LIVING
- Truzone
- Tura
- Twisted bees
- Twisted Sista
- TYCHE
- Tyche Gold
- Ultimate Organic
- ULTRA GLOW
- ULTRA SAFE
- Ultrasheen
- Ultron
- Uncle Jimmy
- URBAN
- Valderma
- VASELINE
- Vatika
- Veet
- Vella Vella
- VIA NATURAL
- vicks
- VICTOROUS LASHES
- Videl Sassoon
- Vigorol
- VINES BIOCRIN
- Violet Glow
- Vital Makeup
- Vitale
- Vitale Olive Oil
- Vivica A. Fox Hair Collection
- VO5
- Wahl
- Walker Tape
- Wandeli
- Wavebuilder
- Wax it
- West Indian Bay Rum
- WILD GROWTH
- WILD POUSS
- Wonder Gro
- Worlds of Curls
- XHC
- Zazie
-
HOME
- Electricals
-
Hair Extensions
-
WIGS
-
Hair Care
- HAIRDRESS, CUSTARDS AND CREAMS
- HAIR TREATMENTS & OILS
- HAIR GROWTH
- HAIR REPAIR
- SHAMPOOS & CONDITONERS
- HAIR LOTIONS & MOISTURISERS
- HAIR DETANGLERS
- PURE OILS
- RELAXERS & TEXTURISERS
- HAIR COLOUR
- HAIR POLISHERS & SERUMS
- MOISTURISING, DETANGLING & SHEEN SPRAYS
- HAIR WAX, GEL &POMADE
- HAIR MOUSE
- EDGE TAMER / CONTROL & WAX STICKS
- BRAIDS & LOCS GEL, WAX & SPRAYS
- Beard Treatment
- Mens hair styling
-
NATURAL RANGE
- Tgin Full Range
- Eden Bodyworks
- Nature's Protein
- OBIA Naturals
- Dippity Do Girls with Curls
- Arganatural Pro shine
- Shine and jam
- silicon mix
- CURLS
- Smooth'n Shine
- Camille rose
- Alikay Naturals
- Twisted Sista
- Softee Naturals
- Carol's Daughter
- Maui Moisture
- Kerafill Keratin Treatment
- The Mane Choice
- Inahasi Naturals
- AS I AM
- FIFTY'S
- Pantene Gold
- EDGE BOOSTER
-
Skin Care
- Kids
-
Make Up
- ACCESSORIES
- Contact Lenses
- WIGS & EXTENSIONS ACCESSORIES
HOME
HOME
-
- WIGS & EXTENSIONS ACCESSORIES
- WIGS
- Skin Care
- Make Up
- Nails
- MAKE UP ACCESSORIES
- Lips
- Face
- Eyes
- Kids
- Hair Extensions
- Hair Care
- SHAMPOOS & CONDITONERS
- RELAXERS & TEXTURISERS
- PURE OILS
- NATURAL RANGE
- Twisted Sista
- The Mane Choice
- Tgin Full Range
- Softee Naturals
- Smooth'n Shine
- silicon mix
- Shine and jam
- Pantene Gold
- OBIA Naturals
- Nature's Protein
- Maui Moisture
- Kerafill Keratin Treatment
- Inahasi Naturals
- FIFTY'S
- EDGE BOOSTER
- Eden Bodyworks
- Dippity Do Girls with Curls
- CURLS
- Carol's Daughter
- Camille rose
- AS I AM
- Arganatural Pro shine
- Alikay Naturals
- MOISTURISING, DETANGLING & SHEEN SPRAYS
- Mens hair styling
- HAIRDRESS, CUSTARDS AND CREAMS
- HAIR WAX, GEL &POMADE
- HAIR REPAIR
- HAIR POLISHERS & SERUMS
- HAIR MOUSE
- HAIR LOTIONS & MOISTURISERS
- HAIR GROWTH
- HAIR DETANGLERS
- HAIR COLOUR
- HAIR TREATMENTS & OILS
- EDGE TAMER / CONTROL & WAX STICKS
- BRAIDS & LOCS GEL, WAX & SPRAYS
- Beard Treatment
- Electricals
- Contact Lenses
- ACCESSORIES
- WIGS & EXTENSIONS ACCESSORIES
New products
New products
List of products by brand AS I AM
Active filters
-
As I Am Classic So Much Moisture Hydrating Lotion 8oz/237ml
£7.99Give your hair a hit of hydration with the As I Am So Much Moisture! This hydrating lotion has been created for natural, textured hair that’s lacking in moisture. This glycerin-rich formula nourishes each and every strand from root to tip, resulting in softness and shine like no other. Using royal jelly from queen honeybees, your hair.
In Stock -
As I Am Cocoshea Whip 227g/8oz
£9.99A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer, shinier and more manageable.This natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an organic strengthening agent, plus natural ingredients that promote hair growth.
In Stock -
As I Am Coil Defining Jelly 227g/8oz
£8.99Use Coil Defining Jelly to define your coils, shine your coils, and help them do what nature intended.
In Stock -
As I Am Hydration Elation Intensive Conditioner 227g/8oz
£10.99Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition of extracts of coconut, sugar cane, green tea, apple and lemon, shea butter, vitamin E and proven hair fortifiers.
In Stock -
As I Am Curling Jelly 227g/8oz
£9.99As I Am Curling Jelly. Coil & Curl Definer. Define Your Curls.Shine Your Curls. Help Them Do What Nature Intended. Perfect for Wash & Go Styling. What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days. Defines coils and curls. Minimizes frizz. Reduces shrinkage and enhances stretch. Locks in precious moisture as you harmonize your coils. Formulated with natures best moisturizers and curl boosters.
In Stock -
As I Am Twist Defining Cream 227g/8oz
£9.99Nourishing Sunflower and Castor Oils are combined with Amla and Sugar Beet Root to replenish, hydrate and re-define curly hair, whilst penetrating into follicles to promote healthy hair growth. Helps prevent shedding and thinning so you can experience big, bouncy locks with strong, long-lasting definition.
In Stock -
As I Am Smoothing Gel 227g/8oz
£6.49As I Am Smoothing Gel. Smoothness Where You Want It. Provides Hold and Shine for Smooth Styling. Wherever and whenever you want your hair to lay down and stay awhile, reach for this superb smoother. Unlike the average gel, it doesn't contain harsh ingredients... Instead, its made with organics which do the job, but in a gentle, healthy way. Great for smoothing the hairline or other areas of your do where you desire sleekness. Provides a secure hold. Moisturizes. Adds shine. Rinses easily from the hair when its time to cleanse. Wont dry out, harden or roughen hair.
In Stock -
As I Am Detangling Conditioner 237ml/8oz
£7.99As much as we love our natural-textured hair, the job of detangling can be quite a chore. Despite the time it takes to free wet hair of tangles, (particularly for those with longer, thicker hair), can result in breakage, fiber weakening and even excess shedding.
In Stock -
As I Am Moisture Milk 237ml/8oz
£12.99Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration, nourish your hair with a daily serving of Moisture Milk. It’s loaded with some of nature’s best emollients to make your hair smile.
In Stock -
As I Am Cleansing Pudding+ Sulfate-Free Moisturizing...
£7.99A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy hair growth from the follicular level.
In Stock -
AS I AM Born Curly Argan Curl Defining Jelly Soft Hold...
£9.49As I Am Curl Defining Jelly beautifully defines curly textures and smoothes the natural curl formation with just the right level of hold. Provides long-lasting definition and great shine. Non-flaking when used as directed.
In Stock -
AS I AM Born Curly Rosemary Vanilla Twist Defining...
£11.99This smoothie will provide you with the most defined twists, which will be bouncy, shiny and soft. The formula is frizz-fighting which will keep your flyaways at bay.
In Stock -
AS Born Curly Aloe Shampoo & Wash 240ml/8oz
£8.99Born Curly Born Curly Aloe Shampoo & Wash is perfect for young ones’ hair, scalp and delicate skin. It effectively cleanses while maintaining natural moisture balance. Gentle enough for daily use.
In Stock -
AS I AM Born Curly Avocado Shea Cowash Cleansing...
£11.99I Am born curly avocado shea cowash cleansing conditioner. Contains organic Avocado oil, shea butter and coconut oil. Born curly avocado shea cowash effectively cleanses without robbing hair of its natural moisture.
In Stock -
AS I AM Born Curly Nourishing Hair & Body Oil 120ml/4oz
£9.99It will provide you with shine and hydrate your strands. Gentle for children and babies plus you can use some too.
In Stock -
As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil...
£8.99Fight dandruff by going deeper than the eye can see! This olive & tea tree oil treatment will nourish and add extra moisture to the scalp. Relieve scalp itch, flaking, and irritation associated with seborrheic dermatitis and dandruff. Give your hair what it needs to fight off dandruff from within. Your scalp will thank you later!
In Stock -
As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil...
£7.99· Dry and Itchy Leave-In Conditioner. Adds moisture and shine.
· Detangles curls
· Enriched with Piroctone Olamine, Ceramides, Olive Oil, and Tea Tree Oil.
· Prepares the hair for styling. Eases wet combing.
· Apply liberally, to clean wet, detangled hair. Distribute well throughout the entire head of hair, from root to tip. Comb through to maintain tangle.
In Stock -
As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil...
£8.49Cleanse and moisturise your hair and scalp with the as i am dry & itchy scalp care olive and tea tree oil shampoo. The gentle yet effective clarifying formula helps to fight and prevent dandruff while leaving your hair feeling silky soft. The nourishing shampoo helps to detangle coils and curls to make hair more manageable while soothing dryness and itching. Enriched with olive oil to restore moisture and tea tree to soothe and treat itching. Banish dandruff and tangles with this hydrating shampoo.
In Stock -
As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil...
£9.99· Itchy flakes are no more! Fights Dry & Itchy scalp.
· Rinse Out Conditioner. After shampooing, apply by massaging onto wet hair and scalp.
· Moisturizes and Promotes Shine. Strengthens and Repairs Hair.
· Dandruff has met its match! Relieve scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff.
· Active Ingredient: 1.00% Zinc Pyrithione
In Stock -
AS I AM CocoShea Spray Moisturizer 120ml/4oz
£10.49The AS I AM Oil Sheen Spray is an amazing mixture of Marula, Moringa and Argan Oil, which gives a great shine to the hair by implying the reflective technology to the hair. It keep hairs very lustrous and glamorous.
In Stock