HOME

HOME

List of products by brand AS I AM

Active filters

  • As I Am Classic So Much Moisture Hydrating Lotion 8oz/237ml

    £7.99

    Give your hair a hit of hydration with the As I Am So Much Moisture! This hydrating lotion has been created for natural, textured hair that’s lacking in moisture. This glycerin-rich formula nourishes each and every strand from root to tip, resulting in softness and shine like no other. Using royal jelly from queen honeybees, your hair.

    In Stock
  • As I Am Cocoshea Whip 227g/8oz

    £9.99

    A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer, shinier and more manageable.This natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an organic strengthening agent, plus natural ingredients that promote hair growth.

    In Stock
  • As I Am Coil Defining Jelly 227g/8oz

    £8.99

    Use Coil Defining Jelly to define your coils, shine your coils, and help them do what nature intended.

    In Stock
  • As I Am Hydration Elation Intensive Conditioner 227g/8oz

    £10.99

    Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition of extracts of coconut, sugar cane, green tea, apple and lemon, shea butter, vitamin E and proven hair fortifiers.

    In Stock
  • As I Am Curling Jelly 227g/8oz

    £9.99

    As I Am Curling Jelly. Coil & Curl Definer. Define Your Curls.Shine Your Curls. Help Them Do What Nature Intended. Perfect for Wash & Go Styling. What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days. Defines coils and curls. Minimizes frizz. Reduces shrinkage and enhances stretch. Locks in precious moisture as you harmonize your coils. Formulated with natures best moisturizers and curl boosters.

    In Stock
  • As I Am Twist Defining Cream 227g/8oz

    £9.99

    Nourishing Sunflower and Castor Oils are combined with Amla and Sugar Beet Root to replenish, hydrate and re-define curly hair, whilst penetrating into follicles to promote healthy hair growth. Helps prevent shedding and thinning so you can experience big, bouncy locks with strong, long-lasting definition.

    In Stock
  • As I Am Smoothing Gel 227g/8oz

    £6.49

    As I Am Smoothing Gel. Smoothness Where You Want It. Provides Hold and Shine for Smooth Styling. Wherever and whenever you want your hair to lay down and stay awhile, reach for this superb smoother. Unlike the average gel, it doesn't contain harsh ingredients... Instead, its made with organics which do the job, but in a gentle, healthy way. Great for smoothing the hairline or other areas of your do where you desire sleekness. Provides a secure hold. Moisturizes. Adds shine. Rinses easily from the hair when its time to cleanse. Wont dry out, harden or roughen hair.

    In Stock
  • As I Am Detangling Conditioner 237ml/8oz

    £7.99

    As much as we love our natural-textured hair, the job of detangling can be quite a chore. Despite the time it takes to free wet hair of tangles, (particularly for those with longer, thicker hair), can result in breakage, fiber weakening and even excess shedding.

    In Stock
  • As I Am Moisture Milk 237ml/8oz

    £12.99

    Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration, nourish your hair with a daily serving of Moisture Milk. It’s loaded with some of nature’s best emollients to make your hair smile.

    In Stock
  • As I Am Cleansing Pudding+ Sulfate-Free Moisturizing...

    £7.99

    A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy hair growth from the follicular level.

    In Stock
  • AS I AM Born Curly Argan Curl Defining Jelly Soft Hold...

    £9.49

    As I Am Curl Defining Jelly beautifully defines curly textures and smoothes the natural curl formation with just the right level of hold. Provides long-lasting definition and great shine. Non-flaking when used as directed.

    In Stock
  • AS I AM Born Curly Rosemary Vanilla Twist Defining...

    £11.99

    This smoothie will provide you with the most defined twists, which will be bouncy, shiny and soft. The formula is frizz-fighting which will keep your flyaways at bay.

    In Stock
  • AS Born Curly Aloe Shampoo & Wash 240ml/8oz

    £8.99

    Born Curly Born Curly Aloe Shampoo & Wash is perfect for young ones’ hair, scalp and delicate skin. It effectively cleanses while maintaining natural moisture balance. Gentle enough for daily use.

    In Stock
  • AS I AM Born Curly Avocado Shea Cowash Cleansing...

    £11.99

    I Am born curly avocado shea cowash cleansing conditioner. Contains organic Avocado oil, shea butter and coconut oil. Born curly avocado shea cowash effectively cleanses without robbing hair of its natural moisture.

    In Stock
  • AS I AM Born Curly Nourishing Hair & Body Oil 120ml/4oz

    £9.99

    It will provide you with shine and hydrate your strands. Gentle for children and babies plus you can use some too. 

    In Stock
  • As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil...

    £8.99

    Fight dandruff by going deeper than the eye can see! This olive & tea tree oil treatment will nourish and add extra moisture to the scalp. Relieve scalp itch, flaking, and irritation associated with seborrheic dermatitis and dandruff. Give your hair what it needs to fight off dandruff from within. Your scalp will thank you later!

    In Stock
  • As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil...

    £7.99

    ·         Dry and Itchy Leave-In Conditioner. Adds moisture and shine.

    ·         Detangles curls

    ·         Enriched with Piroctone Olamine, Ceramides, Olive Oil, and Tea Tree Oil.

    ·         Prepares the hair for styling. Eases wet combing.

    ·         Apply liberally, to clean wet, detangled hair. Distribute well throughout the entire head of hair, from root to tip. Comb through to maintain tangle.

    In Stock
  • As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil...

    £8.49

    Cleanse and moisturise your hair and scalp with the as i am dry & itchy scalp care olive and tea tree oil shampoo. The gentle yet effective clarifying formula helps to fight and prevent dandruff while leaving your hair feeling silky soft. The nourishing shampoo helps to detangle coils and curls to make hair more manageable while soothing dryness and itching. Enriched with olive oil to restore moisture and tea tree to soothe and treat itching. Banish dandruff and tangles with this hydrating shampoo.

    In Stock
  • As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil...

    £9.99

    ·         Itchy flakes are no more! Fights Dry & Itchy scalp.

    ·         Rinse Out Conditioner. After shampooing, apply by massaging onto wet hair and scalp.

    ·         Moisturizes and Promotes Shine. Strengthens and Repairs Hair.

    ·         Dandruff has met its match! Relieve scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff.

    ·         Active Ingredient: 1.00% Zinc Pyrithione

    In Stock
  • AS I AM CocoShea Spray Moisturizer 120ml/4oz

    £10.49

    The AS I AM Oil Sheen Spray is an amazing mixture of Marula, Moringa and Argan Oil, which gives a great shine to the hair by implying the reflective technology to the hair. It keep hairs very lustrous and glamorous.

    In Stock