{"product_id":"wella-color-touch-demi-permanent-hair-colour-60ml-ammonia-free-shine-color","title":"Wella Color Touch Demi Permanent Hair Colour 60ml | Ammonia-Free Shine Color","description":"\u003ch1 data-start=\"353\" data-end=\"404\"\u003eWella Color Touch Demi Permanent Hair Colour 60ml\u003c\/h1\u003e\n\u003cp data-start=\"406\" data-end=\"761\"\u003eAchieve rich, multi-dimensional color with \u003cstrong data-start=\"449\" data-end=\"502\"\u003eWella Color Touch Demi Permanent Hair Colour 60ml\u003c\/strong\u003e, a professional ammonia-free hair color designed to deliver vibrant tones with a natural, glossy finish. This gentle formula enhances your hair’s natural depth while maintaining softness and shine, making it perfect for refreshing color or trying new shades.\u003c\/p\u003e\n\u003ch2 data-start=\"763\" data-end=\"812\"\u003eVibrant Color with Natural Gloss \u0026amp; Gentle Care\u003c\/h2\u003e\n\u003cp data-start=\"814\" data-end=\"1114\"\u003eFormulated with advanced color technology, Wella Color Touch provides up to 70% gray blending and fades gradually for a natural-looking result. It enhances hair shine while keeping strands smooth and healthy-looking, making it ideal for clients who want low-commitment yet professional color results.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1134\"\u003e✨ \u003cstrong data-start=\"1118\" data-end=\"1134\"\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1136\" data-end=\"1477\"\u003e🎨 Delivers rich, multi-dimensional color results\u003cbr data-start=\"1185\" data-end=\"1188\"\u003e✨ Ammonia-free formula for gentle coloring\u003cbr data-start=\"1230\" data-end=\"1233\"\u003e🌟 Enhances natural shine and gloss\u003cbr data-start=\"1268\" data-end=\"1271\"\u003e💇 Provides up to 70% gray blending\u003cbr data-start=\"1306\" data-end=\"1309\"\u003e💧 Helps maintain hair softness and hydration\u003cbr data-start=\"1354\" data-end=\"1357\"\u003e🌿 Fade-resistant, natural-looking color\u003cbr data-start=\"1397\" data-end=\"1400\"\u003e🪮 Leaves hair smooth and manageable\u003cbr data-start=\"1436\" data-end=\"1439\"\u003e💆 Suitable for frequent color refresh\u003c\/p\u003e\n\u003cp data-start=\"1479\" data-end=\"1496\"\u003e💡 \u003cstrong data-start=\"1482\" data-end=\"1496\"\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1498\" data-end=\"1672\"\u003eMix with the recommended Wella developer in the correct ratio. Apply evenly to clean, towel-dried hair. Process for the recommended time, then rinse thoroughly and condition.\u003c\/p\u003e\n\u003cp data-start=\"1674\" data-end=\"1701\"\u003e🌿 \u003cstrong data-start=\"1677\" data-end=\"1701\"\u003eFeatured Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1703\" data-end=\"1944\"\u003e🎨 Color Touch Technology – Provides vibrant, long-lasting tone\u003cbr data-start=\"1766\" data-end=\"1769\"\u003e💧 Conditioning Agents – Maintain softness and smoothness\u003cbr data-start=\"1826\" data-end=\"1829\"\u003e✨ Shine Enhancing Complex – Boosts natural gloss\u003cbr data-start=\"1877\" data-end=\"1880\"\u003e🌿 Gentle Ammonia-Free Base – Ensures scalp-friendly application\u003c\/p\u003e\n\u003cp data-start=\"1946\" data-end=\"1956\"\u003e❓ \u003cstrong data-start=\"1948\" data-end=\"1956\"\u003eFAQs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1958\" data-end=\"2067\"\u003e\u003cstrong data-start=\"1958\" data-end=\"1995\"\u003eQ1: Is this permanent hair color?\u003c\/strong\u003e\u003cbr data-start=\"1995\" data-end=\"1998\"\u003eNo, it is a demi-permanent hair color that gradually fades over time.\u003c\/p\u003e\n\u003cp data-start=\"2069\" data-end=\"2159\"\u003e\u003cstrong data-start=\"2069\" data-end=\"2101\"\u003eQ2: Does it cover gray hair?\u003c\/strong\u003e\u003cbr data-start=\"2101\" data-end=\"2104\"\u003eIt provides up to 70% gray blending for a natural look.\u003c\/p\u003e\n\u003cp data-start=\"2161\" data-end=\"2264\"\u003e\u003cstrong data-start=\"2161\" data-end=\"2197\"\u003eQ3: Is it safe for damaged hair?\u003c\/strong\u003e\u003cbr data-start=\"2197\" data-end=\"2200\"\u003eYes, its gentle formula helps maintain hair condition and shine.\u003c\/p\u003e\n\u003cp data-start=\"2266\" data-end=\"2375\"\u003e\u003cstrong data-start=\"2266\" data-end=\"2303\"\u003eQ4: How long does the color last?\u003c\/strong\u003e\u003cbr data-start=\"2303\" data-end=\"2306\"\u003eTypically up to 20–24 washes depending on hair type and care routine.\u003c\/p\u003e\n\u003cp data-start=\"2377\" data-end=\"2389\"\u003e🏢 \u003cstrong data-start=\"2380\" data-end=\"2389\"\u003eBrand\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2391\" data-end=\"2627\"\u003eWella Professionals is a globally trusted salon haircare brand known for its innovative color technology and high-performance formulas. 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