{"product_id":"via-natural-semi-permanent-hair-colour-ruby-red-64-4oz-ammonia-free-hair-color","title":"Via Natural Semi-Permanent Hair Colour 4oz | Ammonia-Free Hair Color","description":"\u003ch1 data-start=\"354\" data-end=\"404\"\u003eVia Natural Semi-Permanent Hair Colour 4oz 🌿✨\u003c\/h1\u003e\n\u003cp data-start=\"405\" data-end=\"638\"\u003eRefresh your look with Via Natural Semi-Permanent Hair Colour 4oz. This ammonia-free formula delivers gentle, natural-looking color with a soft shine, making it perfect for those who want vibrant results without long-term commitment.\u003c\/p\u003e\n\u003ch2 data-start=\"640\" data-end=\"680\"\u003eGentle Semi-Permanent Color 🎨💇♀️\u003c\/h2\u003e\n\u003cp data-start=\"681\" data-end=\"785\"\u003eProvides smooth, natural-looking color that gradually fades over time without harsh chemical processing.\u003c\/p\u003e\n\u003ch2 data-start=\"787\" data-end=\"816\"\u003eAmmonia-Free Formula 🌿✨\u003c\/h2\u003e\n\u003cp data-start=\"817\" data-end=\"920\"\u003eDesigned with a gentler formula that helps reduce hair stress while delivering beautiful color results.\u003c\/p\u003e\n\u003ch2 data-start=\"922\" data-end=\"956\"\u003eNatural Shine \u0026amp; Soft Finish ✨\u003c\/h2\u003e\n\u003cp data-start=\"957\" data-end=\"1033\"\u003eLeaves hair looking healthy, glossy, and soft with a natural-looking finish.\u003c\/p\u003e\n\u003ch2 data-start=\"1035\" data-end=\"1060\"\u003eEasy Application 🏠⚡\u003c\/h2\u003e\n\u003cp data-start=\"1061\" data-end=\"1132\"\u003eSimple to apply at home for quick color refreshes or tone enhancements.\u003c\/p\u003e\n\u003cp data-start=\"1134\" data-end=\"1315\"\u003e✨ \u003cstrong data-start=\"1136\" data-end=\"1152\"\u003eKey Benefits\u003c\/strong\u003e\u003cbr data-start=\"1152\" data-end=\"1155\"\u003e🌿 Ammonia-free formula\u003cbr data-start=\"1178\" data-end=\"1181\"\u003e🎨 Semi-permanent natural color\u003cbr data-start=\"1212\" data-end=\"1215\"\u003e✨ Healthy shine finish\u003cbr data-start=\"1237\" data-end=\"1240\"\u003e💇 Soft smooth texture\u003cbr data-start=\"1262\" data-end=\"1265\"\u003e⏳ Gradual fade effect\u003cbr data-start=\"1286\" data-end=\"1289\"\u003e🏠 Easy home application\u003c\/p\u003e\n\u003cp data-start=\"1317\" data-end=\"1498\"\u003e💡 \u003cstrong data-start=\"1320\" data-end=\"1334\"\u003eHow to Use\u003c\/strong\u003e\u003cbr data-start=\"1334\" data-end=\"1337\"\u003eApply evenly to clean, towel-dried hair.\u003cbr data-start=\"1377\" data-end=\"1380\"\u003eDistribute thoroughly from roots to ends.\u003cbr data-start=\"1421\" data-end=\"1424\"\u003eLeave for recommended time.\u003cbr data-start=\"1451\" data-end=\"1454\"\u003eRinse well with water.\u003cbr data-start=\"1476\" data-end=\"1479\"\u003eStyle as desired.\u003c\/p\u003e\n\u003cp data-start=\"1500\" data-end=\"1680\"\u003e🌿 \u003cstrong data-start=\"1503\" data-end=\"1527\"\u003eFeatured Ingredients\u003c\/strong\u003e\u003cbr data-start=\"1527\" data-end=\"1530\"\u003e🎨 Gentle color pigments – Natural-looking tone\u003cbr data-start=\"1577\" data-end=\"1580\"\u003e💧 Conditioning agents – Help maintain softness\u003cbr data-start=\"1627\" data-end=\"1630\"\u003e🌿 Mild formula base – Reduced chemical strength\u003c\/p\u003e\n\u003cp data-start=\"1682\" data-end=\"1769\"\u003e❓ \u003cstrong data-start=\"1684\" data-end=\"1692\"\u003eFAQs\u003c\/strong\u003e\u003cbr data-start=\"1692\" data-end=\"1695\"\u003eQ1: Is this permanent hair dye?\u003cbr data-start=\"1726\" data-end=\"1729\"\u003eNo, it is a semi-permanent hair color.\u003c\/p\u003e\n\u003cp data-start=\"1771\" data-end=\"1827\"\u003eQ2: Does it contain ammonia?\u003cbr data-start=\"1799\" data-end=\"1802\"\u003eNo, it is ammonia-free.\u003c\/p\u003e\n\u003cp data-start=\"1829\" data-end=\"1899\"\u003eQ3: How long does it last?\u003cbr data-start=\"1855\" data-end=\"1858\"\u003eIt gradually fades over several washes.\u003c\/p\u003e\n\u003cp data-start=\"1901\" data-end=\"1979\"\u003eQ4: Can it be used at home?\u003cbr data-start=\"1928\" data-end=\"1931\"\u003eYes, it is designed for easy home application.\u003c\/p\u003e\n\u003cp data-start=\"1981\" data-end=\"2109\"\u003e🏢 \u003cstrong data-start=\"1984\" data-end=\"1993\"\u003eBrand\u003c\/strong\u003e\u003cbr data-start=\"1993\" data-end=\"1996\"\u003eVia Natural – Hair care brand focused on gentle, natural-looking coloring solutions 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